As with any cosmetic procedure, clients should exercise due diligence when choosing a specialist. The same applies to all forms of cosmetic enhancement from botox to laser therapy, hair restoration surgery and of course, scalp micropigmentation. This leads to many people searching for hair transplant reviews to assess the quality of work offered by a particular clinic or surgeon. It’s a logical and understandable approach.
Unfortunately many hair restoration clinics exploit this behavior by manufacturing or manipulating reviews to suit their own purposes. Inevitably this leads to a glut of glowing reviews, and sometimes the unfair placement of negative ‘reviews’ with the intention of harming the reputation of their competitors. It’s a dirty industry but for now, that’s how it is.
Where are these reviews placed?
There are three places where you’re most likely to find this kind of content, both real and fabricated:
- Review sites such as Yelp.com and CompanyNameSucks.com
- Open forums such as HairLossExperiences.com and HairLossHelp.com
- Testimonials on a clinic’s own website
So what’s the issue?
The problem is that all three of these platforms are easily manipulated, to such an extent that it is impossible to trust entirely what you read on them. Despite this, many people really do believe what they read and get suckered into sub-standard procedures, then spend the rest of their lives regretting their decision.
Feedback abuse is rife on review sites like Yelp. It is a relatively easy exercise to register multiple accounts on those sites, write damning reviews about your competitors then a glowing review about your own business. All it takes is about 15 minutes of your time. Furthermore some of the ‘reviews’ are so convincing, it is hard to separate what is real from what is not.
Forums are also places that should be approached with caution, because they provide unscrupulous clinics and surgeons with access to an instant and significantly sized audience. It is common practice for clinics to pose as a prospective client and ‘ask’ about a particular company, then to reply to their own question using a different account with a very public endorsement. Also consider that for a monthly fee, surgeons can post what they like on these forums uninterrupted and unhindered.
As for testimonials, when was the last time you truly believed a quote you read on a service providers website? If you believe they’re real, then you might as well believe in Santa Claus.
Who is guilty of this practice?
Honestly? Almost every hair transplant clinic in the world engages in this illicit activity.
If you believe that well-regarded surgeons with stellar reputations are above this kind of behavior, think again. Even the most respected surgeons in the world are happy to dirty their hands in the pursuit of greater profits. We’ve seen it ourselves and it happens every day. In this industry, reputation may be important to ensure you get a decent result, but it is no indication whatsoever of ethics or morals.
What information can be trusted?
No information can, not entirely anyway. There are certain information resources that could be considered more trustworthy, such as:
- Video testimonials – these are hard to fake
- Clear before and after photographs – watch for any obvious image enhancement
- A large number of positive or negative reviews written over an extended period of time
- Meeting a former client face to face, and seeing the result for yourself
At Scalp Aesthetics we believe there is a better way to do business. We never enhance our photos, never manufacture reviews and we definitely never lie to our customers. For more information see our videos, our gallery and find out about our Founder Bryce Cleveland and the ethos that drives Scalp Aesthetics.